Obagi at the third edition of the In-Shape Fair
Events in the Middle East
In-Shape, the International Health, Beauty and Fitness Fair was held at BIEL for the third consecutive year. In less than three years, this event has established itself as the go-to venue for professionals and consumers interested in the latest technological innovations and new products within the field of well-being. More than 200 companies and experts took part this year.
During the fair, professionals and individuals were able to establish useful contacts, discover the latest developments and most successful techniques, acquire new ideas, and identify the latest trends in the field.
In-Shape extended over an area of more than 15 000 square meters and was divided into three distinct zones: health and beauty; dietetics; fitness and spa. Each of these zones offered a vast array of products and services.
The Obagi booth received a large number of visitors eager to know more about the latest Obagi products. The team highlighted the new Radiance Peel that utilizes a unique blend of acids and other soothing ingredients for a potent combination that exfoliates, evens out skin tone and improves overall complexion, along with a detailed explanation regarding the efficiency of all other Obagi products and their method of application. Obagi brochures and the new issue of the Obagi Skin Health Magazine were distributed as well. Participating in this event was very fruitful for the Obagi team who were able to interact directly with the public and obtain feedback on products from clients.